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Institute of Retail Management

Competence Centre E-Commerce

The competence centre for e-commerce analyses the changes in consumer behaviour and their impact on e-commerce.

The competence centre for e-commerce focuses its research on online retailing and provides valuable insights and help to business in finding the apt approach to online activities and formulating a respective channel strategy.

Importance and positioning of online retailing
The competence centre for e-commerce possesses extensive knowledge of the Swiss online market thanks to our empirical long-term analyses of the importance and positioning of online retailing, our consulting expertise and extensive contact network. The biennial event «St.Galler Internettag» has developed into the biggest e-commerce conference in Switzerland and the accompanying report «Der Schweizer Online-Handel», published since 1999, outlines the development of the online-channel in Switzerland. Our expertise is further strengthened through various consulting and research projects in collaboration with leading online retailers.

It is also the aim of the competence centre for e-commerce to impart students at University of St.Gallen with extensive e-commerce knowledge and foster the education and qualification of future employees.

Further information

View of the glazed facade of the partly illuminated Central Institute Building by night.


University of St.Gallen (IRM-HSG)
Institute of Retail Management
Gottlieb Duttweiler Chiar
Dufourstrasse 40a
CH-9000 St.Gallen
Phone: +41 (0)71 224 28 56
Fax: +41 (0)71 224 71 94

Oliver Emrich, PhD
Head of Competence Centre E-Commerce
Phone: +41 (0)71 224 71 87