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Institute of Retail Management

St.Galler Handelstag

On the 13th of March 2012 visitors of the 5th St.Galler Handelstag indulged in inspiration.

The next St.Galler Handelstag will take place at the 11th of March 2014.



Dear visitors of the St.Galler Handelstag 2012

Spontaneous purchases and experience-shopping are increasing; at the same time consumers are buying less due to the recent economic crisis. Inspiration has the ability to delight experience-shoppers and heightens the desire for new products or services in bargain hunters. The importance of customer inspiration hereby increases. In addition new technologies are offering new avenues of inspiration.

With the focus on «Customer Inspiration» top-class policymakers from retailing, industry, and science discussed effective inspiration-approaches to create demand, customer excitement, customer retention, and increase sales.

Beside best practice examples (for instance Desigual, Depot, Marc O’Polo, SportScheck, Pfister, Valora) the visitors received insights into the art of customer inspiration from hand-picked speakers like Dominique von Matt, owner of the of the marketing agency von Jung von Matt/Limmat AG, Lluis Martinez, professor at the prestigious ESADE Business School in Barcelona, and Thomas Rudolph, professor for marketing and international retail management at the University of St.Gallen. Our study «Mehr Profil durch Kundeninspiration» provided additional stimuli.

Five different discussion arenas on the sources of inspiration: store atmosphere, communication, technology, cross-channel management as well as innovative products and services were held with representatives of 20 well-known companies. The participants had the possibility to try new products by innovative regional or international food producers and were able to establish valuable contacts.

Thank you very much for your visit and the excellent evaluation of our congress: You compliment the unique combination of profound theoretical examination of current topics in retail, with contributions from the applied business world, which give stimuli for the day-to-day business. The «Innovation Marketplace» is valued as an attractive alternative to the usual catering at a congress.

Kind regards

Thomas Rudolph
Maximilian Weber

The next St.Galler Handelstag takes place on Tuesday, the 11th of March 2014

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Further information

Insight into the colourful designed Central Institute Building at night.

Contact

University of St.Gallen (IRM-HSG)
Institute of Retail Management
Gottlieb Duttweiler Chair
Dufourstrasse 40a
CH-9000 St.Gallen
E-Mail: 
Phone: +41 (0)71 224 28 56
Fax: +41 (0)71 224 71 94
www.irm.unisg.ch

Claudia A. Wirth
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